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187 pages • first pub 2017 (editions)
ISBN/UID: 9780872897786
Format: Paperback
Language: English
Publisher: CQ Press
Publication date: 15 March 2005
Description
In his newly revised and updated fifth edition, West continues his in-depth examination of political advertising in election campaigns. Following advertising’s evolution from 1952 to its use in contemporary races, West reveals how candidates plan ...
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Content Warnings
187 pages • first pub 2017 (editions)
ISBN/UID: 9780872897786
Format: Paperback
Language: English
Publisher: CQ Press
Publication date: 15 March 2005
Description
In his newly revised and updated fifth edition, West continues his in-depth examination of political advertising in election campaigns. Following advertising’s evolution from 1952 to its use in contemporary races, West reveals how candidates plan ...
Community Reviews
Content Warnings