Split-Second Persuasion: The Ancient Art and New Science of Changing Minds by Kevin Dutton

Split-Second Persuasion: The Ancient Art and New Science of Changing Minds

Kevin Dutton

304 pages • first pub 2009 (editions)

nonfiction business psychology science informative medium-paced
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How many times a day do you think someone tries to persuade you? Twenty? Thirty? Actually it’s more like 400. When you imagine a society based on coercion you start to see how important persuasion is; it literally keeps us alive. Now psychologist ...

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