Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath

Made to Stick (Chapter 4: Credible): Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath

8 hours, 37 minutes first pub 2008 (editions) user-added

informative inspiring reflective fast-paced
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In a presidential campaign, a candidate asks: “Are you better off today than you were four years ago?” Sticky ideas must carry their own credentials. Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People w...

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