Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing by Mitch Meyerson, Jay Conrad Levinson, Mary Eule Scarborough

Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing

Mitch Meyerson, Jay Conrad Levinson, Mary Eule Scarborough

238 pages • first pub 1995 (editions)

nonfiction business informative medium-paced
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The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing maste...

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