Foundations of Marketing by O. C. Ferrell, William M. Pride

Foundations of Marketing

O. C. Ferrell, William M. Pride

missing page info Add in missing page information first pub 2003 (editions)

informative lighthearted medium-paced
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PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell's FOUNDATIONS OF MARKETING....

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