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
272 pages • first pub 2000 (editions)
ISBN/UID: 9780349114460
Format: Paperback
Language: English
Publisher: Little, Brown Book Group
Publication date: Not specified
Description
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push caus...
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
272 pages • first pub 2000 (editions)
ISBN/UID: 9780349114460
Format: Paperback
Language: English
Publisher: Little, Brown Book Group
Publication date: Not specified
Description
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push caus...