The Digital Marketing Landscape: Creating a Synergistic Consumer Experience by Jessica Rogers

The Digital Marketing Landscape: Creating a Synergistic Consumer Experience

Jessica Rogers

150 pages first pub 2021 (editions)

informative medium-paced
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The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, a...

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