Marketing Strategy & Competitive Positioning by Brigitte Nicoulaud, John M Rudd, Graham J. Hooley

Marketing Strategy & Competitive Positioning

Brigitte Nicoulaud, John M Rudd, Graham J. Hooley

594 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning...

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