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
184 pages • missing pub info (editions)
ISBN/UID: 9781138695993
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 10 August 2017
Description
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, howe...
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
184 pages • missing pub info (editions)
ISBN/UID: 9781138695993
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 10 August 2017
Description
Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, howe...