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279 pages • missing pub info (editions)
ISBN/UID: 9780814787137
Format: Hardcover
Language: English
Publisher: New York University Press
Publication date: 15 October 2012
Description
Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed "greening" of institutions and merchant goods is ne...
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279 pages • missing pub info (editions)
ISBN/UID: 9780814787137
Format: Hardcover
Language: English
Publisher: New York University Press
Publication date: 15 October 2012
Description
Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed "greening" of institutions and merchant goods is ne...