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
224 pages • first pub 2012 (editions)
ISBN/UID: 9781118926802
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 30 June 2014
Description
"REIN MASTERFULLY CAPTURES WHERE CONSUMERS] HAVE BEEN AND WHERE THEY DREAM OF GOING." --FORTUNE PRAISE FOR THE END OF CHEAP CHINA "Brilliantly written." --Financial Times "Rein combines elegant writing and methodical research. Years of working in...
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
224 pages • first pub 2012 (editions)
ISBN/UID: 9781118926802
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 30 June 2014
Description
"REIN MASTERFULLY CAPTURES WHERE CONSUMERS] HAVE BEEN AND WHERE THEY DREAM OF GOING." --FORTUNE PRAISE FOR THE END OF CHEAP CHINA "Brilliantly written." --Financial Times "Rein combines elegant writing and methodical research. Years of working in...