Services Marketing: Text and Cases by Steve Baron, Kim Harris, Toni Hilton

Services Marketing: Text and Cases

Steve Baron, Kim Harris, Toni Hilton

358 pages missing pub info (editions)

nonfiction business economics medium-paced
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Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies ...

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