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
144 pages • first pub 2016 (editions)
ISBN/UID: 9780262535748
Format: Paperback
Language: English
Publisher: MIT Press
Publication date: 18 September 2018
Description
What happens to the relationship between business and literature when storytelling becomes a privileged form of communication for organizations.Corporations love a good story. Microsoft employs a chief storyteller, who heads a team of twenty-five ...
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
144 pages • first pub 2016 (editions)
ISBN/UID: 9780262535748
Format: Paperback
Language: English
Publisher: MIT Press
Publication date: 18 September 2018
Description
What happens to the relationship between business and literature when storytelling becomes a privileged form of communication for organizations.Corporations love a good story. Microsoft employs a chief storyteller, who heads a team of twenty-five ...