American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Bryce G. Hoffman

432 pages • first pub 2012 (editions)

nonfiction biography business informative medium-paced
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THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress of...

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