Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks) by Dave Kerpen

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

Dave Kerpen

260 pages • first pub 2011 (editions)

nonfiction business informative inspiring medium-paced
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Description

THE "NEW YORK TIMES" AND "USA TODAY" BESTSELLER!The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyon...

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