Uncensored Sales Strategies: A Radical New Approach to Selling Your Customers What They Really Want—No Matter What Business You're In: A Radical New Approach to Selling Your Customers What They Really Want—No Matter What Business You'r by Dan S. Kennedy, Sydney Biddle Barrows

Uncensored Sales Strategies: A Radical New Approach to Selling Your Customers What They Really Want—No Matter What Business You're In: A Radical New Approach to Selling Your Customers What They Really Want—No Matter What Business You'r

Dan S. Kennedy, Sydney Biddle Barrows

288 pages • first pub 2009 (editions)

informative lighthearted medium-paced
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According to Barrows and Kennedy, the smart seller should shift focus from products and pricing, to the minds of customers, and put their energy into building honest relationships. Those who aren’t sure exactly what business they’re really in (ans...

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