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672 pages • missing pub info (editions)
ISBN/UID: 9780134480435
Format: Hardcover
Language: English
Publisher: Pearson
Publication date: 12 January 2018
Description
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. ...
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672 pages • missing pub info (editions)
ISBN/UID: 9780134480435
Format: Hardcover
Language: English
Publisher: Pearson
Publication date: 12 January 2018
Description
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. ...
Community Reviews
Content Warnings