The small BIG: How the Smallest Changes Make the Biggest Difference by Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin

The small BIG: How the Smallest Changes Make the Biggest Difference

Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin

288 pages • first pub 2014 (editions)

nonfiction business psychology self help informative fast-paced
Powered by AI (Beta)
Loading...

Description

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion scien...

Read more

Community Reviews

Loading...

Content Warnings

Loading...