Hbr's 10 Must Reads on Strategic Marketing (with Featured Article "marketing Myopia," by Theodore Levitt) by Clayton M. Christensen, Harvard Business Review, Theordore Levitt

Hbr's 10 Must Reads on Strategic Marketing (with Featured Article "marketing Myopia," by Theodore Levitt)

Clayton M. Christensen, Harvard Business Review, Theordore Levitt

224 pages • first pub 2019 (editions)

nonfiction business informative reflective medium-paced
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Stop pushing products--and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Busines...

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