Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World by Frederick Allen

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

Frederick Allen

510 pages • first pub 2015 (editions)

nonfiction business history informative slow-paced
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A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the paten...

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