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Allan Edwards, Simon Chadwick
288 pages • missing pub info (editions)
ISBN/UID: 9780415577090
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 01 January 2021
Description
Just like any other sector of contemporary business, sport has been transformed by the advent of digital media. In this ground-breaking text, Allan Edwards and Simon Chadwick examine the impact that e-marketing techniques are having on sport busin...
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—
Allan Edwards, Simon Chadwick
288 pages • missing pub info (editions)
ISBN/UID: 9780415577090
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 01 January 2021
Description
Just like any other sector of contemporary business, sport has been transformed by the advent of digital media. In this ground-breaking text, Allan Edwards and Simon Chadwick examine the impact that e-marketing techniques are having on sport busin...