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E-Marketing in Sport by Allan Edwards, Simon Chadwick
E-Marketing in Sport

Allan Edwards, Simon Chadwick

288 pages missing pub info (editions)

nonfiction business economics informative lighthearted medium-paced
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Description

Just like any other sector of contemporary business, sport has been transformed by the advent of digital media. In this ground-breaking text, Allan Edwards and Simon Chadwick examine the impact that e-marketing techniques are having on sport busin...

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