Catalyst Code: The Strategies Behind the World's Most Dynamic Companies by David S. Evans, Richard Schmalensee

Catalyst Code: The Strategies Behind the World's Most Dynamic Companies

David S. Evans, Richard Schmalensee

228 pages • first pub 2007 (editions)

nonfiction business informative medium-paced
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More and more traditional businesses have developed the characteristics of what the authors call "platform businesses" that operate in "multi-sided markets." A multi-sided market is one in which two or more distinct parties need each other and ben...

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