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
200 pages • missing pub info (editions)
ISBN/UID: 9781119278337
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 25 July 2016
Description
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they...
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
200 pages • missing pub info (editions)
ISBN/UID: 9781119278337
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 25 July 2016
Description
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they...