Think Small: The Story of the World's Greatest Ad by Bruce Roberts, Dominik Imseng
Think Small: The Story of the World's Greatest Ad

Bruce Roberts, Dominik Imseng

Think Small: The Story of the World's Greatest Ad

Bruce Roberts, Dominik Imseng

160 pages missing pub info (editions)

adventurous reflective medium-paced
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Description

Based on extensive interviews with creative legends Julian Koenig, Bob Levenson and George Lois, as well as with Carl Hahn, head of Volkswagen of America from 1959 to 1964. In this first book on a single piece of advertising, copywriter and journa...

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