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Bruce Roberts, Dominik Imseng
160 pages • missing pub info (editions)
ISBN/UID: 9783033028524
Format: Paperback
Language: English
Publisher: Full Stop Press
Publication date: Not specified
Description
Based on extensive interviews with creative legends Julian Koenig, Bob Levenson and George Lois, as well as with Carl Hahn, head of Volkswagen of America from 1959 to 1964. In this first book on a single piece of advertising, copywriter and journa...
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—
Bruce Roberts, Dominik Imseng
160 pages • missing pub info (editions)
ISBN/UID: 9783033028524
Format: Paperback
Language: English
Publisher: Full Stop Press
Publication date: Not specified
Description
Based on extensive interviews with creative legends Julian Koenig, Bob Levenson and George Lois, as well as with Carl Hahn, head of Volkswagen of America from 1959 to 1964. In this first book on a single piece of advertising, copywriter and journa...