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
330 pages • first pub 2016 (editions)
ISBN/UID: 9781484219300
Format: Paperback
Language: English
Publisher: Apress
Publication date: 05 August 2016
Description
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations--such as Linda Boff of GE, Jeff Jones of Tar...
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
330 pages • first pub 2016 (editions)
ISBN/UID: 9781484219300
Format: Paperback
Language: English
Publisher: Apress
Publication date: 05 August 2016
Description
Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations--such as Linda Boff of GE, Jeff Jones of Tar...