Beyond the Core: Expand Your Market Without Abandoning Your Roots by Chris Zook

Beyond the Core: Expand Your Market Without Abandoning Your Roots

Chris Zook

240 pages first pub 2003 (editions)

nonfiction business informative slow-paced
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For entrepreneurs and business leaders seeking to expand their companies' growth without sacrificing their core values and strengths, Beyond the Core: Expand Your Market Without Abandoning Your Roots by Chris Zook offers a strategic roadmap to success through adjacency moves that leverage what they already know and do best.

Description

All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what hap...

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