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
427 pages • first pub 2015 (editions)
ISBN/UID: 9781782548140
Format: Hardcover
Language: English
Publisher: Edward Elgar Pub
Publication date: 26 February 2015
Description
La 4e de couv. indique : "With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models...
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
427 pages • first pub 2015 (editions)
ISBN/UID: 9781782548140
Format: Hardcover
Language: English
Publisher: Edward Elgar Pub
Publication date: 26 February 2015
Description
La 4e de couv. indique : "With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models...