Seeing What's Next: Using the Theories of Innovation to Predict Industry Change by Clayton M. Christensen, Erik A. Roth, Scott D. Anthony

Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

Clayton M. Christensen, Erik A. Roth, Scott D. Anthony

352 pages • first pub 2004 (editions)

nonfiction business informative medium-paced
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Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation ex...

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