Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (Paperback) by Deepa Prahalad, Ravi Sawhney

Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (Paperback)

Deepa Prahalad, Ravi Sawhney

183 pages • first pub 2010 (editions)

nonfiction design informative medium-paced
Powered by AI (Beta)
Loading...

Description

Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seaml...

Read more

Community Reviews

Loading...

Content Warnings

Loading...