The Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management by Ray McKenzie, DMR Consulting Center for Strategic Lead

The Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management

Ray McKenzie, DMR Consulting Center for Strategic Lead

277 pages • first pub 2001 (editions)

informative reflective medium-paced
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Description

Business and information companies have been investing the majority of their time and resources into technologies that will develop and maintain close relationships with their customers. The key to online success is a company's relationship with t...

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