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
120 pages • missing pub info (editions)
ISBN/UID: 9780993655500
Format: Paperback
Language: English
Publisher: Sales & Marketing Press
Publication date: 06 January 2014
Description
Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today, an empowered buyer has done research, has a clear idea of his or her firm's needs...
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
120 pages • missing pub info (editions)
ISBN/UID: 9780993655500
Format: Paperback
Language: English
Publisher: Sales & Marketing Press
Publication date: 06 January 2014
Description
Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today, an empowered buyer has done research, has a clear idea of his or her firm's needs...