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352 pages • missing pub info (editions)
ISBN/UID: 9780765616982
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 15 February 2006
Description
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring...
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Content Warnings
352 pages • missing pub info (editions)
ISBN/UID: 9780765616982
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 15 February 2006
Description
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring...
Community Reviews
Content Warnings