Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests by Joselin Linder, Gabe Zichermann

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Joselin Linder, Gabe Zichermann

220 pages • first pub 2010 (editions)

nonfiction business informative fast-paced
Powered by AI (Beta)
Loading...

Description

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and e...

Read more

Community Reviews

Loading...

Content Warnings

Loading...