Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, Iwan Setiawan, Hermawan Kartajaya

Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler, Iwan Setiawan, Hermawan Kartajaya

188 pages • first pub 2007 (editions)

nonfiction business economics informative lighthearted medium-paced
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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that ...

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