Scan barcode
![Rocking the Ages: The Yankelovich Report on Generational Marketing by J. Walker Smith, Ann Clurman](/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
—
J. Walker Smith, Ann Clurman
352 pages • first pub 1997 (editions)
ISBN/UID: 9780887308130
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
To an astonishing degree, your generational cohort - Mature (born 1909-1945), Boomer (born 1946-1964), or Xer (born 1965-present) - defines who you are, what you believe, and what you buy. You don't need us to tell you this; you know it instinctiv...
Community Reviews
Content Warnings
![Rocking the Ages: The Yankelovich Report on Generational Marketing by J. Walker Smith, Ann Clurman](/assets/placeholder-cover-a3ae92250eb3301e32dc3eabf8d50576c2f047dda89f6ee7cfa9a859cb1fd746.jpg)
—
J. Walker Smith, Ann Clurman
352 pages • first pub 1997 (editions)
ISBN/UID: 9780887308130
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
To an astonishing degree, your generational cohort - Mature (born 1909-1945), Boomer (born 1946-1964), or Xer (born 1965-present) - defines who you are, what you believe, and what you buy. You don't need us to tell you this; you know it instinctiv...