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304 pages • first pub 2001 (editions)
ISBN/UID: 9780140287943
Format: Digital
Language: English
Publisher: Penguin
Publication date: 28 June 2001
Description
John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.But how do you turn creativity into money - cash, cap...
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304 pages • first pub 2001 (editions)
ISBN/UID: 9780140287943
Format: Digital
Language: English
Publisher: Penguin
Publication date: 28 June 2001
Description
John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.But how do you turn creativity into money - cash, cap...
Community Reviews
Content Warnings