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
192 pages • first pub 1998 (editions)
ISBN/UID: 9781861976055
Format: Paperback
Language: English
Publisher: Profile Books
Publication date: 30 July 1998
Description
The only way to stand out in today's and tomorrow's - cluttered marketplace is to build your product or service into a brand. The renowned marketing guru and author of The 22 Immutable Laws of Marketing demonstrates how to build any product or ser...
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
192 pages • first pub 1998 (editions)
ISBN/UID: 9781861976055
Format: Paperback
Language: English
Publisher: Profile Books
Publication date: 30 July 1998
Description
The only way to stand out in today's and tomorrow's - cluttered marketplace is to build your product or service into a brand. The renowned marketing guru and author of The 22 Immutable Laws of Marketing demonstrates how to build any product or ser...