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The Service Advantage: How to Identify and Fulfill Customer Needs by Karl Albrecht

The Service Advantage: How to Identify and Fulfill Customer Needs

Karl Albrecht

240 pages first pub 1991 (editions)

nonfiction business informative lighthearted medium-paced
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Description

The authors provide the necessary framework for developing a customer profile that will identify customer expectations and keep pace with the rapidly changing environment.

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