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
448 pages • first pub 1998 (editions)
ISBN/UID: 9781119164005
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 01 February 2016
Description
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to buildin...
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
448 pages • first pub 1998 (editions)
ISBN/UID: 9781119164005
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 01 February 2016
Description
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to buildin...