Scan barcode
137 pages • missing pub info (editions)
ISBN/UID: 9783642437496
Format: Paperback
Language: English
Publisher: Springer
Publication date: 10 July 2015
Description
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Kr ger and Andreas Stumpf, this can only be achieved...
Community Reviews
Content Warnings
137 pages • missing pub info (editions)
ISBN/UID: 9783642437496
Format: Paperback
Language: English
Publisher: Springer
Publication date: 10 July 2015
Description
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Kr ger and Andreas Stumpf, this can only be achieved...
Community Reviews
Content Warnings