Customer-Centric Marketing: Supporting Sustainability in the Digital Age by Neil Kelley, Jon James, Neil Richardson

Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Neil Kelley, Jon James, Neil Richardson

256 pages • missing pub info (editions)

nonfiction business economics
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A major challenge facing businesses today is how to grow while engaging in recognizably sustainable practices. It is not enough to just be sustainable; the challenge is communicating it and getting the customer involved in the message. Customer-Ce...

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