Ethnic Marketing: Theory, Practice and Entrepreneurship by Guilherme D. Pires, John Stanton

Ethnic Marketing: Theory, Practice and Entrepreneurship

Routledge Studies in Marketing

Guilherme D. Pires, John Stanton

374 pages • missing pub info (editions)

nonfiction business economics challenging informative reflective medium-paced
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Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for bu...

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