Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now by David Meerman Scott

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now

David Meerman Scott

254 pages • first pub 2010 (editions)

nonfiction business informative medium-paced
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Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks ov...

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