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![Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Grant Oliver, Malcolm McDonald](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBMkhPaVE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--e0c3da3ca129deb1aa524f24406239a372bd4fde/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Malcolm%20McDonald%20on%20Value%20Propositions-%20How%20to%20Develop%20Them,%20How%20to%20Quantify%20Them.jpg)
256 pages • missing pub info (editions)
ISBN/UID: 9780749481766
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 October 2018
Description
A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the n...
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![Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Grant Oliver, Malcolm McDonald](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBMkhPaVE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--e0c3da3ca129deb1aa524f24406239a372bd4fde/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Malcolm%20McDonald%20on%20Value%20Propositions-%20How%20to%20Develop%20Them,%20How%20to%20Quantify%20Them.jpg)
256 pages • missing pub info (editions)
ISBN/UID: 9780749481766
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 October 2018
Description
A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the n...