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268 pages • first pub 1996 (editions)
ISBN/UID: 9780415103923
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: Not specified
Description
In this volume, the marketing of a museum is not seen in terms of 'product', but rather as the process by which one can build a relationship between the museum and the public. This study is the ideal guide to the ways in which museums can overcome...
Community Reviews
Content Warnings
268 pages • first pub 1996 (editions)
ISBN/UID: 9780415103923
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: Not specified
Description
In this volume, the marketing of a museum is not seen in terms of 'product', but rather as the process by which one can build a relationship between the museum and the public. This study is the ideal guide to the ways in which museums can overcome...
Community Reviews
Content Warnings