Creating and Capturing Value: Perspectives and Cases on Electronic Commerce by A. Michael Spence, Garth Saloner

Creating and Capturing Value: Perspectives and Cases on Electronic Commerce

A. Michael Spence, Garth Saloner

598 pages missing pub info (editions)

nonfiction business computer science economics medium-paced
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Description

The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution.
* Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.

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