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![Selling and Sales Management by Geoffrey Lancaster, Geffrey Lancaster, David Jobber](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCRE9ncndRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--3ff9c3d555b65ac02c131ad790c8f50a83cb750c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Selling%20and%20Sales%20Management.jpg)
546 pages • first pub 1994 (editions)
ISBN/UID: 9780273720652
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: 28 April 1994
Description
Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sa...
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![Selling and Sales Management by Geoffrey Lancaster, Geffrey Lancaster, David Jobber](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCRE9ncndRPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--3ff9c3d555b65ac02c131ad790c8f50a83cb750c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Selling%20and%20Sales%20Management.jpg)
546 pages • first pub 1994 (editions)
ISBN/UID: 9780273720652
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: 28 April 1994
Description
Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sa...