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528 pages • first pub 1997 (editions)
ISBN/UID: 9781529732504
Format: Paperback
Language: English
Publisher: Sage
Publication date: 20 October 2021
Description
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects ...
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Content Warnings
528 pages • first pub 1997 (editions)
ISBN/UID: 9781529732504
Format: Paperback
Language: English
Publisher: Sage
Publication date: 20 October 2021
Description
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects ...
Community Reviews
Content Warnings