The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Meghan Casey

The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

Meghan Casey

272 pages • first pub 2015 (editions)

nonfiction business design informative inspiring slow-paced
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Description

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like te...

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