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
94 pages • missing pub info (editions)
ISBN/UID: 9781633694972
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 02 March 2010
Description
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's ch...
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
94 pages • missing pub info (editions)
ISBN/UID: 9781633694972
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 02 March 2010
Description
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's ch...